Marta Riggins

Consultant, Marta Riggins
Former Employee Brand, Experience and Comms, Instacart, LinkedIn, and Pandora

Marta Riggins is a culture and communications strategist with over 20 years of experience spanning tech, entertainment, and lifestyle brands. As the founder of Marta Riggins Consulting, she partners with startups and global organizations alike to scale employer brand, employee engagement, internal communications, and social impact strategies that actually resonate. Formerly Director of Employer Brand & Employee Communications at Instacart and Global Brand & Community Marketing Director at LinkedIn, Marta’s expertise lies in helping organizations “walk the talk” of their values during periods of growth, transition, and transformation.

Marta’s approach is unapologetically human and deeply strategic – shaped by years of building inclusive programs, producing large-scale brand campaigns, and advising leaders during both hiring surges and layoffs. She has worked with brands like Headspace, Snap, Thumbtack, and Culture Amp, and is a frequent speaker at conferences including SXSW, Talent Connect, Culture Summit, and more. Whether she’s writing comms for the C-suite or designing a social impact campaign, Marta’s throughline is clear: elevate voices, build belonging, and use culture as a force for real connection.

Responsive by Design: Values, Data, and Leadership for a Changing World

At Responsive Conference, Craig Forman and Marta Riggins will show how culture isn’t just a “nice to have” – it’s a strategic lever for navigating change. In a world where organizations are asked to respond to external pressures faster than ever, too many rely on urgency over alignment. This session introduces a practical, values-driven framework for leading through disruption using culture, data, and leadership as anchors. You’ll explore how to build better employee listening programs, activate your company values during uncertain times, and turn engagement insights into action that aligns people, purpose, and performance. Whether you're a founder, operator, or people leader, you'll walk away with tools to design a culture that doesn't just survive change but responds to it with intention.