Craig Forman

Founder, CultureC

Craig Forman is the founder of CultureC, a consulting firm that helps organizations turn employee experience into a strategic advantage. With a background in organizational psychology and more than 15 years of experience in people strategy, Craig has worked with hundreds of companies to build cultures that actually work – for people and performance. He’s best known for his six-year tenure at Culture Amp, where he served as a Lead People Scientist, advising top-tier clients on engagement and culture strategy while launching the global Culture First community and designing events that reached over 100,000 attendees. Today, he continues shaping the future of work as a Graduate Teaching Fellow at Harvard, supporting courses on motivation, group dynamics, and culture.

Craig brings a rare blend of academic rigor, consulting experience, and real-world leadership to every room he enters. Through CultureC, he partners with executive teams and HR leaders to build stronger employee listening programs, drive data-informed decisions, and create the kind of cultural alignment that improves retention, engagement, and performance. A seasoned facilitator, keynote speaker, and podcast host, Craig is passionate about helping organizations transform how they operate by focusing on how their people feel, function, and grow.

Responsive by Design: Values, Data, and Leadership for a Changing World

At Responsive Conference, Craig Forman and Marta Riggins will show how culture isn’t just a “nice to have” – it’s a strategic lever for navigating change. In a world where organizations are asked to respond to external pressures faster than ever, too many rely on urgency over alignment. This session introduces a practical, values-driven framework for leading through disruption using culture, data, and leadership as anchors. You’ll explore how to build better employee listening programs, activate your company values during uncertain times, and turn engagement insights into action that aligns people, purpose, and performance. Whether you're a founder, operator, or people leader, you'll walk away with tools to design a culture that doesn't just survive change but responds to it with intention.