Bree Groff

Author, Today Was Fun: A Book About Work
Partner, SYPartners

Bree Groff helps companies navigate the hardest part of change: being human. A transformation expert and Principal at SYPartners, she draws on her background in design, business, and behavioral science to help leaders move through ambiguity with clarity and empathy. Bree began her career as a consultant, later earning an MS in Organizational Change from Northwestern and serving as CEO of the global change agency NOBL. She’s also the author of Today Was Fun, a guide to building more joyful, human workplaces.

Whether coaching executives or teaching at Parsons, Bree is known for cutting through corporate jargon and helping people actually feel the change they’re leading. Her work with companies like Google, Calvin Klein, and the U.S. Air Force blends systems thinking with a deep understanding of how emotions drive action.

Today Was Fun

Everyone says change is hard. But it’s not because of strategy – it’s because of psychology. In this session, Bree Groff surfaces the emotional realities leaders often overlook when navigating change: grief, resistance, confusion, even identity loss.

Through real-world stories and simple frameworks, Bree breaks down what’s really going on beneath the surface during transformation efforts – and how to move people through it with care and clarity. Participants will leave with practical tools to name the invisible forces at play and build momentum in times of uncertainty. If your organization is evolving (and what organization isn’t?), this session will help you lead in a way that’s not just effective, but deeply human.